Paul (Blog | LinkedIn | Twitter) is a Competency Lead Director for the 3Cloud Solutions BI&A practice, and Microsoft Data Platform MVP. He consults, writes, speaks, teaches & blogs about business intelligence and reporting solutions. He works with companies around the world to model data, visualize and deliver critical information to make informed business decisions, using the Microsoft data platform and business analytics tools. He is a Director of the Oregon Data Community PASS chapter & user group, the author and lead author of Professional SQL Server 2016 Reporting Services and 14 other titles from Wrox & Microsoft Press. Paul is a 2021 & 2022 FastTrack Recognized Solution Architect and holds several certifications related to the Microsoft Data Platform and Business Intelligence.